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How to Use Testimonials for SEO

Most people think of testimonials as nice confidence boosters and social proof you sprinkle throughout your site. But testimonials are so much more than just social proof! When used strategically, testimonials and SEO are a perfect match. If you’re a creative service provider, interior designer, or home-based brand, you already know credibility is everything. And […]

SEO

How to Create Keyword Clusters to Boost SEO

Ever feel like you’ve written the perfect blog post…but Google just shrugs and moves on, without ranking your post? You’ve got a solid topic, you’ve answered your clients’ most common question, and you’ve even added a few keywords for good measure. But somehow it’s still crickets in your analytics. That’s because SEO has evolved!, my […]