SEO strategy session for The Highpoint House with Southern Creative

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What Does an SEO Strategy Session Look Like?

If you’ve been wondering how to improve SEO on your site (but feel overwhelmed by all of the conflicting advice out there) it might be time to book an SEO strategy session.

At Southern Creative, that looks like a personalized, easy-to-understand look at your website’s SEO, with expert eyes on your setup, your goals, and your potential areas of growth.

Whether you’re DIY-ing your marketing, working with a VA, or gearing up for a launch, an SEO strategy session can help you stop spinning your wheels and start seeing real results.

Here’s what an SEO strategy session looks like. 

 

What you’ll walk away from an SEO strategy session with

An SEO strategy session isn’t just a chance to “talk about SEO.” It’s a working session where you leave with tangible next steps, a clear plan of action, and a stronger understanding of how to grow your website’s visibility. 

This session is designed to cut through the noise and give you targeted, practical guidance. No vague advice. No one-size-fits-all templates. Just a clear, personalized path forward based on your website, your goals, and the way your audience searches. 

Here’s what we’ll do in your session:

 

Clear answers to all your SEO questions

You know that rabbit hole where one “quick search” like “what is SEO optimization” turns into 17 open tabs and zero actual clarity? Yeah, we’re done with that.

Your SEO strategy session starts with a quick pre-call questionnaire. This helps surface your goals, frustrations, and any specific questions, so we can hit the ground running. Whether you’re confused about what SEO actually is, don’t know where to find your keywords, or feel unsure about how to get your pages ranking, we’ll walk through it all in real time.

And instead of generic advice, you’ll get tailored, plain-English explanations that make sense for your site and your audience (not just what worked for someone on YouTube five years ago).

 

A professional look under the hood

One of the biggest perks of a 1:1 SEO session? You’re not guessing what’s wrong (or right!) anymore, because we’re going to show you.

We’ll do a live screen share audit of your website and dig into its current search engine optimization setup. 

 

That means:

  • Are your headings doing their job?
  • Are your pages being indexed correctly?
  • Is anything technically broken behind the scenes?
  • Are you showing up for the keywords that matter to your business?

From page structure to metadata to site speed, you’ll get an SEO expert’s eyes on your website, with actionable feedback to back it up.

 

A step-by-step action plan

You won’t just leave with notes. You’ll leave with a plan.

Your SEO strategy session ends with a customized implementation roadmap. This includes prioritized next steps that you can start on right away to boost your SEO performance. No fluff. No filler.

Some clients walk away with a handful of high-impact tasks to knock out in a weekend. Others come away with a full action plan. The goal? To give you quick SEO wins and long-term growth based on where your site is today.

Why it’s perfect for creative business owners

Whether you’re a brand designer, a wedding photographer, an interior designer, realtor, or a coach, you already know that visibility is everything. But if your ideal clients can’t find you, you’re leaving opportunities on the table.

That’s where strategic SEO comes in.

This session is perfect for:

  • Designers and creatives who want a beautiful and functional site
  • Service providers who are ready to stop relying solely on referrals
  • Bloggers or educators who want to make their content work harder
  • Anyone who wants clarity on SEO and their website without learning a whole new language

And (great news!) you don’t need to be “techy.” You just need to be ready to understand how SEO supports your goals and how to move forward.

 

What the SEO strategy process looks like

Here’s what happens from the moment you book:

1. SEO Review 

Before our call, you’ll fill out a questionnaire to give us the heads up about your questions and SEO optimization struggles. Before we meet, I’ll do a audit of your site to see where you’re doing well and where there’s room for improvement.  This 

2. Review + Recommendations

During your live session, we’ll walk through the audit findings together.

You’ll get personalized recommendations for improvements, from metadata and headings to keyword opportunities and plugins. I’ll explain the why behind every fix so you feel confident making updates (or delegating them).

And you’ll leave with a custom roadmap of what to tackle next.

3. A Plan of Action

After your SEO Strategy Session, you’ll walk away with a clear understanding of your site’s current rankings and exactly where you can make improvements to boost your visibility. 

You’ll also get a personalized action checklist so you know exactly what to implement, in what order, to start seeing results. To make things even easier, I’ll send you a custom SEO Blueprint Guide with a breakdown of the must-have tools, recommended plugins, and key SEO terms so you can feel confident navigating your site updates. 

And since our one-hour strategy call is recorded, you can revisit the action steps and explanations anytime. Most importantly, you’ll leave knowing what to add to your site (and why) so you can keep growing your traffic with purpose and clarity.

Best of all?

You’ll stop wondering if your SEO is working, and know exactly how to make it work for you.

Ready for your own SEO strategy session?

If you’re ready to ditch the guesswork and finally get some fast SEO results, I’d love to help.

You don’t need to overhaul your whole website. You just need a plan — and someone who can help you cut through the noise and focus on what actually moves the needle.

Book your SEO strategy session today and let’s make sure your site gets found, clicked, and trusted by the right people.

Steph O'Keefe, SEO strategist and WordPress designer sitting at desk wearing a white shirt in Raleigh, NC.

I'm Steph!

I'm the Founder and creative Director behind Southern Creative, a.k.a. your SEO strategist and web designer.

My passion is crafting websites rooted in strategy so you can put your focus where your heart is while we launch your dream website that shows up online.

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