Quizzes aren’t just for fun anymore (although… they’re still fun!) For service providers like interior designers, realtors, and creative entrepreneurs, quizzes are one of the smartest tools you can add to your website.
Why? They engage your audience, capture leads, segment potential clients, and keep people on your site longer, all while giving them a fun, personalized experience.
Do Interact quizzes work with WordPress?
Yep! In this post, we’re going to break down exactly how to create an Interact quiz on WordPress, customize it for your brand, and embed it seamlessly into your site. Whether you want to help someone discover their interior design style or guide buyers to the right real estate listing, a quiz could be your new secret sales weapon.
Why use an Interact Quiz on your WordPress website?
The average Interact quiz converts at a rate of 40%! That’s a stat that’s hard to ignore, especially for service businesses that depend on building relationships, capturing leads, and guiding potential clients toward the right services.
A well-crafted quiz can help you:
- Educate your audience by delivering personalized insights
- Match your services to a client’s needs (think: “Which of my design packages fits you best?”)
- Grow your email list while providing value and a fun experience
Examples you could try on your own site:
- “What’s Your Interior Design Style?”
- “What Kind of Vacation Suits You Best?”
- “Are You Ready to Buy or Sell?”
Quizzes aren’t just engagement tools; they’re also lead magnets with personality.
Adding quiz to WordPress
Once your quiz is ready, it’s time to get it live on your website.
Thankfully, Interact makes that part just as easy.
You’ve got two main options for adding your quiz to your WordPress site:
Option 1: Using the Embed Code (recommended)
- Inside Interact, click “Share & Embed”
- Choose “Embed in Website”
- Copy the JavaScript or iframe code they provide
- In WordPress:
- Open the post or page where you want the quiz to appear
- Add a Custom HTML block
- Paste the code and preview. That’s it!
Why we recommend this method: It works beautifully whether you’re using the WordPress Block Editor, Elementor, or Beaver Builder, plus it gives you total control over where your quiz appears.
Option 2: Using the Interact Plugin
- If you prefer a plugin approach, Interact also offers a free WordPress plugin to manage quizzes directly from your dashboard.
- But honestly? For most sites, simply using the embed code is faster and cleaner.
Where to place quizzes for maximum impact
You want to be intentional about placement so it naturally engages visitors and guides them toward your services.
Here are our favorite spots to feature your Interact quiz on WordPress:
Homepage
Add a quiz near the top of your homepage to welcome visitors and guide them toward the right service or solution. This one’s especially helpful for interior designers and realtors where preferences vary widely.
Blog Posts
Quizzes make fantastic content upgrades. For example, if you’ve written a blog about kitchen remodels, embed a quiz like “What’s Your Kitchen Style?” right there to boost engagement.
Popups or Exit Intent
Use a well-timed popup inviting visitors to “Find your style” or “Get a custom recommendation.” Done right, this feels helpful rather than intrusive.
Landing Pages
If you’re running a special promotion or targeting a specific audience, a dedicated landing page with a quiz can increase conversions.
Email Signup Page
Instead of a plain “join our list” form, offer a quiz as a more engaging, value-driven lead magnet.
Pro Tip! Quizzes are fun, but they’re strategic, too. Test different placements to see where yours performs best and drives the most leads!
Tips for making quizzes work for your brand
Here’s how to ensure your quiz supports your brand goals and feels seamless for your audience:
✅ Align the quiz topic with your services:
Make sure your quiz serves a purpose. If you’re an interior designer, something like “Find Your Interior Design Style” helps you match potential clients with your design expertise. Realtors could offer “Are You Ready to Buy or Rent?”.
✅ Use your brand language and visuals:
Customize fonts, colors, and tone of voice so your quiz feels like a natural extension of your website and brand (not a cookie-cutter add-on).
✅ Set up automated follow-ups:
Based on quiz results, segment your leads and follow up with tailored email sequences. If a quiz taker’s style is “modern minimalist,” send them blog posts and offers that match.
✅ Test placement and format:
Experiment with sidebar placement, popups, or full-page layouts to see what drives the most engagement. Each audience interacts differently.
✅ Promote beyond your website
Share your quiz in email newsletters, on social media, and even in client consultations. A great quiz can become one of your most versatile marketing tools.
An Interact quiz on WordPress is a powerful lead magnet
Whether you’re an interior designer helping clients discover their style or a realtor qualifying prospects, quizzes offer an interactive, value-driven experience that keeps people on your site longer and makes them more likely to connect with you.
With Interact + WordPress, it’s easier than ever to launch a quiz that’s perfectly on brand, beautifully embedded, and strategically placed to generate leads.
Ready to create your quiz?
We’re here to help! With our Launch Week service, you can have a brand new website (with a quiz!) in as little as a week. Book your call today!
