Why It’s Important to Build a Blog-Focused Content Strategy When I’m off-boarding clients after a website launch, I always advise them to keep their site content fresh by writing blogs. Maybe you’ve heard similar advice about blogging, but you’re unsure why blogs are important. If you skip out on blogging, you miss an opportunity to
Boost Your Site Traffic with Blogs Read More »
Back when I was starting out in web design, I decided to build at least one site on each of the leading platforms – WordPress, Showit, and Squarespace – so I could figure out exactly which one I wanted to specialize in. Of course, I’m now a dedicated WordPress designer – but after getting to
Showit vs. WordPress Read More »
So you’ve been hard at work designing your website, and it’s almost launch day! The pages have been built, the images have been placed, and it’s nearly time to go live. But hold the phone – even though you’re SO close to the finish line, there are just a few more things to do before
WordPress Website Launch Checklist: 12 Steps for a Successful Launch Read More »
Calls to action are a crucial part of your business and a vital part of a great brand website! And yet, over 70% of small business websites lack a call to action (aka a CTA). When you’re hard at work on a design, it’s easy to be so focused on the visual design elements and
How to Design CTA Buttons that Convert Read More »
Understanding what’s working for your website – and what isn’t – is crucial in setting up your business and content marketing for success! With 5.6 billion searches on Google daily, search engine competition can be high! Driving traffic to your website long after launch involves resources and time. It also takes a commitment to developing
The Best Way to Add Google Analytics to WordPress Read More »
After your website has launched, with just a bit of intention, strategy, and valuable content – you will see increased traffic to your site and connect with aligned clients & potential customers. The most important thing to remember is your website should be constantly growing and changing with your business and knowledge. Adding content keeps
How to Drive Traffic to Your Website After Launch –
Part two Read More »
Once you have your brand design and visual direction in place, what’s the next step to level up your marketing? Partnering with a professional photographer for personal branding photography! Custom brand photography will set your brand apart from the sea of competition from the moment people land on your new website’s homepage. After all, YOU
Why Your Business Needs Brand Photography Read More »
Okay, so you’ve launched your new, beautiful site and announced it to the world on Instagram (because nothing is truly “official” until it’s on one of your squares, right?!) But once the confetti has finished falling, you might ask yourself, “now what?” Creating a website for your brand is a huge milestone! But the process
How to Drive Traffic to Your Website After Launch
Part One Read More »
If you’ve made your way to my blog, then I’m betting you might be one of the savvy business owners who already know that having a website for your business is a great way to get in touch with potential clients, build brand identity, and market your products and services. But if you’ve never had
WordPress Vs. Squarespace: Which platform is right for my business? Read More »
Last month, I shared all about how you can avoid some of the most common mistakes I see on website homepages. But there’s another super common mistake I see when I do website audits, and it’s not something you might think of at first! Renaming photos and alternate text (aka “alt text”) on your website
How to Name Photos for your Website on WordPress Read More »