Let’s be real: when someone says “schema markup” your first instinct might be to tune out. Hey, we get it! It sounds technical, feels complicated, and it might even feel a tiny bit irrelevant if you’d rather spend your time working in your wheelhouse, creating the next amazing interiors for your clients (instead of tinkering around with the code on your website.)
But here’s the thing: if you want your interior design business to get found by the right people online—so you can keep a steady stream of clients signing up for your services—schema markup is actually incredibly important.
The good news is you don’t have to be techy to understand it. You just need to know what it does, why it matters, and how to make it work for you (with help from some tools you probably already have.) Let’s walk through it in this post!
What is schema markup?
Schema markup is a kind of structured data. It’s code you add behind the curtain on your website, so search engines (hello, Google!) can understand your content better.
If that still sounds abstract, think of it like this: your website is like a kitchen. Without schema, Google has to poke around in every. Single. Drawer…just to figure out what goes where and where it can find what it needs (kind of like when you stay in an AirBnB 😂).
But with schema, everything in the kitchen is clearly labeled. You know, at a glance, that the silverware is in the drawer next to the stove and the cabinet with pie plates is next to the sink.
That kind of clarity with your website helps Google easily categorize your pages and show them to the right people in search results. (And, btw, when Google can understand your website super easily, your chances of showing up in dream clients’ searches SKYROCKET.)
Why interior designers should care about schema
As an interior designer, you probably already know that you’re not just competing with other designers in your city. You’re competing for attention in a crowded digital world. Here’s what schema markup helps you do:
-
- Show up more clearly in Google search results (with rich snippets like star ratings, service details, and even FAQs)
- Get matched with the right searches (like “full-service interior designer in Charleston” or “coastal kitchen remodel expert”
- Stand out in AI-powered tools like Google’s Search Generative Experience or ChatGPT
And with just a few tweaks, you can hone in on all of that for your website 🙌
Four types of schema you can (and should!) use
Schema isn’t something you have to be super techy to set up! With tools like RankMath (our fave!) or other schema generator plugins, it’s a surprisingly straightforward situation, as long as you know the types of schema you want to use. With that being said, here are the most impactful types of schema markup for interior designers.
1. Local business schema
This lets Google know exactly who you are, where you operate, and how people can reach you. This is a must-do if you want to show up for local searches, in map results, and in “near me” searches.
How to set it up in RankMath:
- From your WordPress dashboard, go to RankMatch → Tiles & Meta → Local SEO
- Fill in your business name, logo, phone number, and service area
2. Service schema
Do you have individual pages for your different design services (think kitchen remodels, office space planning, home staging)? You can label each of them with structured data that highlights the different services you offer.
How to set it up:
- On each service page, scroll to find the Schema tab
- Select Service
- Add details like pricing, service area, description, and availability
3. Blog post schema
If you publish regular blogs on your site (and you should be!) schema will help them show up more prominently in search. RankMath usually detects blogs automatically and applies the correct schema for you (yay! 🥂) If you want to get into the nitty gritty details for yourself, though, you can customize it in the Schema Generator under each post.
4. FAQ schema
If you answer common questions on your homepage or service pages (like “How long does a project take?” or “Do you work with contractors?”), you can mark up that content to show up directly in Google search results.
To apply FAQ schema:
- Use the FAQ Block in Elementor or the Gutenberg editor
- RankMath will auto-generate schema markup for each Q&A
Schema in action
So, what does schema actually look like when you’re setting up a website? Let’s say you have a one-page website officially titled Full Service Interior Design in Raleigh, NC. On that page, you have some information about your process, an animated project gallery, basic pricing information, and FAQs.
Here’s how schema is working for you behind the scenes:
- Local business schema tells Google you’re located in Raleigh
- Service schema outlines which types of projects you do
- FAQ schema pulls in client-focused Q&As
The result is that Google shows your site to someone who is searching for “Full service home designer in Raleigh” more frequently (and with a more detailed preview of your content.)
Schema mistakes to avoid
Adding schema can be absolutely fabulous for your online visibility…but only if you set it up correctly. Here’s what NOT to do:
- Skip schema altogether. That’s a major don’t! It’s so easy to do and if you skip out, you’re leaving so much SEO power on the table!
- Using the wrong type. For instance, if you use product schema for a service, that could be confusing to Google. Always double-check that you’re making the right choice!
- Forgetting to validate your schema markup. (Psst! We have a handy guide to doing that here.)
Our favorite no-code tools for adding schema
You don’t need to hand-code anything at all to implement schema. Here are our go-to tools:
- RankMath (Free or Pro): Powerful, flexible plugin with visual schema generator
- Yoast SEO: More basic but works well for blog posts and local businesses
- Schema Pro: Premium option with pre-built templates for service-based businesses
Use one of these to implement schema on your site, then head to our validation blog post to check if it’s working.
And voila! Now you know how to do schema markup!
Schema markup isn’t just a techy add-on—it’s a simple, powerful way to help your brand show up with confidence and clarity in the right places. When Google understands what you do, it can match you with the people who need it.
Ready to make Google fall in love with your website?
We’re pros at marrying form and function, bringing SEO and design together so your site looks good and works hard for your business.
Need help setting up your schema the right way? Let’s make your site smarter (and more searchable) together.
Schedule a strategy call today or explore our done-for-you SEO services.
